Corinna Nefzger - Country-of-Origin Effects and Competitive Advantage: The Role of a Country's Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies

Brand : GRIN Verlag, Binding : Taschenbuch, Edition : 2., Label : GRIN Verlag, Publisher : GRIN Verlag, medium : Taschenbuch, numberOfPages : 32, publicationDate : 2011-09-19, releaseDate : 2011-09-19, authors : Corinna Nefzger, Philip Sipos, ISBN : 3656009090 ...