Marc Rutschmann - The End of Branding: What really drives consumers to buy: marketing that’s targeted to real-world buying behavior

Brand : Springer Gabler, Binding : Taschenbuch, Edition : Softcover reprint of the original 1st ed. 2015, Label : Springer Gabler, Publisher : Springer Gabler, medium : Taschenbuch, numberOfPages : 168, publicationDate : 2016-10-17, releaseDate : 2016-10-17, authors : Marc Rutschmann, ISBN : 365814078X ...