Mary Strand - The Mere Exposure Effect and In-Game Advertising: Exploring the effectiveness of using video games as an avenue for advertising

Brand : LAP Lambert Academic Publishing, Binding : Taschenbuch, Edition : Illustrated, Label : LAP LAMBERT Academic Publishing, Publisher : LAP LAMBERT Academic Publishing, Format : Illustriert, medium : Taschenbuch, numberOfPages : 152, publicationDate : 2013-05-06, releaseDate : 2013-05-06, authors : Mary Strand, ISBN : 3659384437 ...