Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands (Routledge Studies in Marketing)

Binding : paperback, Edition : 1, Label : Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands (Routledge Studies in Marketing), medium : paperback, numberOfPages : 208, publicationDate : 2023-01-09, releaseDate : 2023-01-09, languages : english, ISBN : 0367504979 ...