Jean-Noel Kapferer - The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Binding : Taschenbuch, Edition : 5th edition., Label : Kogan Page, Publisher : Kogan Page, medium : Taschenbuch, numberOfPages : 492, publicationDate : 2012-01-03, authors : Jean-Noel Kapferer, publishers : Jon Finch, languages : english, ISBN : 0749465158 ...